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| Young Prophy Angles |
| Posted by AM-Touch, 4/12/2011 08:48:42 AM |
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Young Dental has established a reputation for providing high quality products that provide clinical benefit to the patient while providing efficacy, reliability, and comfort to the dental professional using them. With their wide variety of prophy angles, which are touted as the industry's best, Young takes polishing to the next level.
What makes a Young angle a Young angle?
From the Young Dental website:
- ridges on the inside and outside of the prophy cup
- unprecedented in its ability to do interproximal cleaning, exceptional stain removal, and splatter control
- good for overlapped and crowded dentition
Young offers a variety of its classic and unbeatable prophy angles!
Classic Elite, Classic Pink, Classic Petite Web LF, Classic Turbo, Classic Traditional Web, Classic Traditional Web LF, Classic Contra Angles.
Check out the huge variety of Young prophy angles and tons of other Young products in the AM-Touch Shopping Concierge >>
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| Category: Preventives |
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| Identic Alginate |
| Posted by AM-Touch, 4/6/2011 02:11:52 PM |
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Identic Alginate by DUX Dental
(Fast Set and Regular Set 1-lb Pouches)
Not to fear! Identic is here!
Identic Alginate by DUX Dental is dust-free, antimicrobial, pleasant tasting and achieves these four spectacular results:
1. Easy mixing
2. Excellent stone surface
3. Unsurpassed smoothness
4. Fine detail
*All alginates are packaged in 1-lb poly-aluminum pouches to increase shelf-life and reduce storage space requirements.
*Also available in unidose packages (pictured on right)
Check out Identic in the AM-Touch Dental Shopping Concierge >>
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| Category: Impression Materials |
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| Vanish Varnish! |
| Posted by AM-Touch, 3/29/2011 09:56:09 AM |
 In the world of preventative care, varnish has become a rising star. Although the typical cost per varnish treatment is a bit higher than an APF foam or gel, the longer contact time of varnish makes it a far superior option for patients.
As the varnish market becomes more crowded, 3M’s Vanish Varnish has continued its reign as the top selling brand in the industry, primarily thanks to some cool features.
They developed a proprietary method that allows Vanish to be reinforced with Tri-Calcium Phosphate (TCP). Normally, Calcium and Fluoride can’t be mixed, thereby making packaging of any combination product impossible. However 3M has figured out a way to encase the calcium while in storage. Exposure to saliva brings the two powerful components together and they go to work immediately.
3M has taken their science one step further by developing a stronger resin that keeps the varnish attached to the teeth longer. The greater contact time allows for greater effect, and patients are even able to eat and drink directly following the procedure. Additionally, Vanish “migrates” through saliva, effectively bringing the fluoride and TCP to areas of the mouth not reached by the initial application.
Coupled with a strong preventative care strategy, Vanish Varnish allows hygienists and their respective practice associations an innovative way to generate more preventative care revenue while increasing client care and satisfaction.
Continue to pricing for Vanish Varnish >>
Learn more about this product on the 3M ESPE website
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| Category: Preventives |
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| Coltolux LED Curing Light |
| Posted by AM-Touch, 3/25/2011 12:38:16 PM |
Encased in a slim frame, the Coltolux LED Curing Light from Coltene Whaledent is ideal for reaching posterior areas. Capable of providing hundreds of cures on a single battery charge, the Coltolux LED preserves battery life by automatically switching to sleep mode after 20 seconds of use.
 Item code: C7970
From the Coltene Whaledent website:
- The Coltolux®LED combines a slim curing probe with high output in a cordless lightweight pen-style design. The Coltolux LED's heat sink technology reduces the amount of heat emission and eliminates the need for a fan
- The slim curing probe is ideal for hard to reach posterior areas. Its slim shape enhances visibility of the restorative material during the light curing process
- Dome shaped lens concentrates light output on the restoration
- High output LED for fast cures
- LED light output matches the absorption spectrum of Camphorquinone (CQ) Photoinitiators
Continue to pricing for the Coltolux LED Curing Light
For more information visit the Coltene Whaledent website:
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| Category: Curing Lights |
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| Website 101 – Who Should Have One |
| Posted by AM-Touch, 2/18/2011 10:56:43 AM |
 4 Steps To Ease Your Mind And Get You Started
Quick Question: Who needs a website?
Quick Answer: Everyone.
As a small to medium business, a dental practice requires the same marketing TLC as any other retail store or restaurant. In fact, a dental practice may actually require a greater marketing presence because unlike other businesses, the consumer has to go to greater lengths to differentiate one practice/doctor from another.
Imagine a world in which you wanted to go out to eat. You hop online and type in “food.” In stream the results: Jon’s Food, Phil’s Food, Deborah’s Food, Kathy’s Food For The Really Hungry" (Endo, no doubt). How do you determine which “food” to eat? Chances are you’ll need to dig a little deeper to check out specific menus, pricing, chefs’ bios and customer reviews.
That scenario, while laughable in our context, is wholeheartedly true for the dental practice world. You are all just a “DDS” on the surface. A web presence, along with traditional marketing methods, is absolutely critical in rising to the top of the field. And no, a Facebook page does not count as a website. You need your own piece of web real estate.
If your heart rate has increased a bit since starting this article, that’s good. It means you’ve successfully completed the first step in building a website.
Step 1: Want to be successful on the web
As a professional marketer, I’ve come across hundreds of articles that teach people how to build websites. Almost every single one missed this first step, and it is by far the most important.
No matter how much money or time you spend on a website, the quality of your content (and by extension your web presence) is only as good as you are. You can’t look at a website as a cost of doing business. A good website is a phenomenal tool to help grow your business.
Keep in mind that the web is based on value for the end user. Search engines like Google and Bing constantly evaluate websites on content and links (other sites like Facebook or Yelp linking to yours). These factors play a major role in determining the value of your website, and therefore your ranking in the search engine results.
That means it’s no longer good enough to just put a name and a bunch of dental related keywords online. In order to be successful on the web you have to really want to build a great site. That will keep the fresh content, great ideas and personal touches flowing on your site long after the novelty wears off. Success on the web is earned, not bought.
Step 2: Think of four things that you want to say
While excitement, creativity and customer interaction will shape the long term content and use of your website, to get started just identify four main things you want to say. This will help you focus at the beginning and prevent the whole process from seeming too daunting.
Your first thing should be all pertinent business information; name, address, phone number, insurances accepted etc. The second item should be a bio and a picture of the doctor(s) in the practice.
The next two things are at your discretion, but they should serve some functional purpose. I would suggest using one for educational purposes and the other for a product/service or promotion.
Education is easy; have some fun writing an article that gives tips on how to floss properly or explain how sessions with a hygienist can save big bucks in preventing future work.
For promotional items, you can focus on discounts for new clients or spotlight a popular service like whitening or invisible braces.
Remember, you can always add more cool stuff later. But start with four areas to ensure that your site is well rounded.
Step 3: Start looking at website platforms
One of the benefits of technology moving at lightning speed is that there are products available now that make building a website as easy as creating a graphic flyer. Chances are your 12 year-old niece can have a site up and running in less time than it takes you to drive to work.
With that major fear out of the equation, start looking into companies that offer out-of-the-box websites. You will need a domain, a Content Management System (CMS) and hosting.
- Domain – This is your website address, i.e. www.amtouch.com. While you may need to get creative in finding an available name, you can swap out different extensions like .com, .net, .biz and more. If you can, get a .com. Websites like GoDaddy.com or Networksolutions.com have free domain lookups.
- CMS – This is basically the “software” that you will use to update and manage your website. Most are incredibly user friendly.
- Hosting – Consider hosting as the virtual “home” of your website. All of the content and pictures on your site are data, and that data is stored on, and accessed through, a server somewhere else in the world. While you can rent your own server space or even buy your own server, this part of the process is still beyond most folks. Luckily, most CMS and domain companies offer a ton of hosting options that are bundled into your site package.
While it’s not my place to recommend any particular companies or products, there are some big players in this field like Intuit (makers of QuickBooks), Go Daddy and Network Solutions. WordPress and Blogger are both extremely popular and free, however you’ll have to find hosting elsewhere.
Step 4: Set a date
Sure, website launches are notoriously prone to delays due to configuration hiccups and design challenges, but that’s no excuse work without urgency. Setting a date doesn’t have to be 100 percent firm, but it should be a goal. This will help you prioritize your content creation, coincide with other advertising/marketing efforts and keep the process moving.
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The preceding four steps aren’t meant to do anything other than get you started. Your web presence and ultimate success will hinge on many factors, which we will discuss in future articles. Just remember to take a deep breath and start on square one. It’s not as daunting as you may think!
- Jon Dell
Director of Marketing, AM-Touch Dental
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| Category: Featured Articles |
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