AM-Touch Dental

The Tradeshow Order Buzz – Benefit With Or Without A Ticket

Posted by AM-Touch, October 12, 2012, 9:24 AM

Every year, thousands of dentists converge on any number of industry tradeshows across the U.S. Their reasons for the dental pilgrimage can vary from year to year, but done right, it is nearly impossible to walk away without some benefit.

A good deal is king at tradeshows and the savviest practices do their homework ahead of time to know exactly what deals they want and how they can receive the best rewards for their purchase. For some equipment, just walking the floor could provide a tremendous value in education.

While many benefits of a tradeshow are on site, an increasing number of manufacturers, distributors and practices are finding under-the-radar advantages of just being around the tradeshow buzz.

Use the following tips to make sure you get the most out of every nearby tradeshow, with or without the sore feet.

Away From The Show
Most people assume that if they aren’t going to attend a tradeshow, they won’t qualify for any specials or promotions. Not true. Many manufacturers have started offering their promotions within a set period of time before and/or after the show. Additionally, super-fun distributors like us at AM-Touch Dental might offer our own rewards during the show period. Check with your AM-Touch Account Manager to see what's available.

Update: AM-Touch will be offering specials for the ADA Tradeshow October 18-20. 2012. Call your representative to ask how you can save BIG!

So theoretically, an office could place a tradeshow order with AM-Touch over the phone and receive the same discount or free goods as if they were standing at our booth. If planned properly, offices can place major bulk orders that qualify them for an incredible amount of free goods usually unavailable any other time of the year.

At The Show
Not all manufacturers extend their promotions outside of the convention center. Some plan major offers strictly around the exhibit hall hours and you must be on hand to purchase. This, combined with vendor contests and giveaways, offer a slew of opportunities for fun and savings only available to those in attendance.

Big purchases are big decisions, especially those involving equipment, tools or major operational infrastructure. Dotted among those carpeted isles of the convention center are sleek show rooms and mini-workstations where you can get hands on with the big items you’re considering.

The ability to test drive multiple different brands, types and fits in one weekend is a major benefit when making such a large decision, and it often creates a more educated and thereby empowered consumer.

Even the smaller purchases can make a major difference. Technology moves fast these days and every year a new crop of products promise to change the way dentists work. In this way a tradeshow can act as a dozen lunch n’ learns in one. Doctors and hygienists can get hands on with the latest and greatest products that could potentially earn them more money, save them more time, and make for happier patients.

And while the sea of bodies that makes up any tradeshow can seem daunting, in there somewhere are valuable relationships waiting to be made. Manufacturer representatives, consulting firms and colleagues all carry intrinsic value. Anyone capable of giving great advice understands the value of relationships and the advice that is born thereof.

When calculating the benefit of any given tradeshow, it is important to consider not only money saved, but also knowledge earned, free goods received and relationships made. Ultimately a successful tradeshow experience relies on an involved participant, on the show floor or beyond.

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